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Evidence Guide: CPPREP5008 - Market the property agency

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CPPREP5008 - Market the property agency

What evidence can you provide to prove your understanding of each of the following citeria?

Undertake property industry market research.

  1. Develop market research methods to create a database for analysis of agency property markets.
  2. Undertake property market research.
Develop market research methods to create a database for analysis of agency property markets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake property market research.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop property agency marketing strategy.

  1. Analyse the agency’s business plan, the needs of existing clients and future business opportunities.
  2. Analyse the strengths and weaknesses of competitors and identify opportunities for competitive advantage.
  3. Prepare marketing approaches to position the agency and minimise adverse effects of direct competition.
  4. Develop agency marketing strategy and targets.
  5. Develop corporate image and mission statement to promote positive public recognition of the agency and its services.
Analyse the agency’s business plan, the needs of existing clients and future business opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the strengths and weaknesses of competitors and identify opportunities for competitive advantage.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare marketing approaches to position the agency and minimise adverse effects of direct competition.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop agency marketing strategy and targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop corporate image and mission statement to promote positive public recognition of the agency and its services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement agency marketing strategy.

  1. Promote agency services to maximise competitive advantage and profitability.
  2. Use resources to support implementation of marketing strategy.
  3. Brief staff on marketing strategy and support them to action the strategy as required.
Promote agency services to maximise competitive advantage and profitability.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use resources to support implementation of marketing strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief staff on marketing strategy and support them to action the strategy as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and adjust marketing strategy.

  1. Monitor and review marketing activities and agency marketing strategy against targets.
  2. Collect and analyse feedback on outcomes of marketing activities.
  3. Assess costs and effectiveness of marketing activities to identify opportunities for improvements.
  4. Use evaluation data to review and modify marketing strategy.
Monitor and review marketing activities and agency marketing strategy against targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collect and analyse feedback on outcomes of marketing activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess costs and effectiveness of marketing activities to identify opportunities for improvements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use evaluation data to review and modify marketing strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge